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In John Herrholz’s line of work the client is the main focus. In pharmaceutical sales, your job is to help your customer, not just try to make a sale, according to John Herrholz. When dealing with pharmaceuticals, John Herrholz believes that you must remember the patient is a person; you are not just out to peddle your goods. John Herrholz says that a lot of people in this business seem to forget that we are dealing with other humans who have lives, hobbies and people who love them.